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Updated: Oct 13, 2023

Most of us know there are different styles of professional photography for your corporate branding, but do we know the difference reasons for the different styles.

Today’s corporate photography is becoming more competitive as we showcase our story alongside of our competitors. Focusing on visual sales, branding and marketing is about capturing the eye of your targeted audience and keeping their attention on your story, in hope to instantly connect with them.

Let’s face it… the good old Kath and Kim comments - “look at me – look at me” does not sound so silly in the advertising world.

Lifestyle photography is a style of portrait photography that aims to capture real-life situations to tell your story. The purpose of this type of photography is to share people's stories through candid, upstaged scenes and create a connection with your viewers, so its important to get the location to showcase your lifestyle imagery.

As your audience browses through the digital platforms of marketing, they stop the scroll at what attracts their minds within 100 milliseconds. I know right, our brains are that fast to decide on what we do and don’t like.

Showcasing the candid "real life" style of photography is becoming so much more popular as it’s painting the picture of who you are and what your story is all about. This is what the human eye is naturally attracted to, the natural “Lifestyle Look”, especially when they are searching online for someone to solve their problems or purchase something important to them.

We all know it’s about the story telling.... Corporate Lifestyle Photos are often used to help convey the company's culture. They can be used for everything from your digital social media platforms to banners – posters, even promotional billboards. The bigger the better they say!

What Environment Should You Showcase Your Lifestyle Photos?

Showcasing your style is usually in an environment that can give you and your customers comfort, knowing they are also in the right place and happy to be in that zone with you.

Your office, home, outdoors, its all a matter of what your story is and how you want it to be told.

Every industry is different and wants to send different messages, so the closer you are to your service or product, the more your viewers can relate.

When you look and feel relaxed with confidence, then you are on the right track to making that first impression count to your targeted audience.

Finding your audience and be seen as a real connection – not a standard stock image that has no personal touch to it at all. People want to see and feel the vibe from who is going to be taking care of their problems. Set the scene and be who you are in your own environment.

What is the Difference Between Portrait and Lifestyle Photography?

The easiest way to think of this is “sit and smile for the camera” …. That’s portrait photography. More like a corporate head shot or a staged group shot. Lifestyle photography is that middle ground between portrait photography and documentary photography (which is different again). Lifestyle photography isn't formally posed, but more guided posing. Your photographer will usually have you doing something that is connected to your message in a very comfortable and natural manner for you.

What are the Features of Lifestyle Portraits?

Corporate lifestyle photography is a visual demonstration of what actions and emotions you can share as your story. You are usually doing what you do best and loving it at the same time, so the natural flow of having yourselves featured in a lifestyle photo is commonly known as your comfort zone. Most people say its much easier than a portrait shoot (head shot style). Not to mention the fun you can have with not looking at the camera all the time.

Why is Lifestyle Photography Important?

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